April 9th, 2014
Ladbrokes, it seems, is doing rather well with the so called "FOBTs", or fixed-odds betting terminals. This from an article in the Daily Mail -
One billion in one month: secret document reveals huge profits:
A single bookmakers' chain took £1billion from highly addictive gaming machines in just one month, a leaked document has shown.
An internal memorandum from Ladbrokes has revealed the vast scale of the profits that are made thanks to roulette machines, dubbed the 'crack cocaine' of gambling.
Government action is now in the pipeline, but according to the Mail article it may fail to have much impact:
Downing Street has now signalled that it is ready to crack down on FOBTs – with penalties for bookmakers who fail to limit punters’ losses and enforce limits on playing times. The proposals will also give councils the power to stop the clustering of betting shops, particularly in deprived areas where relaxed planning rules have made it easier for them to open.
But the leaked Ladbrokes document suggests that the plan to cap betting time at 30 minutes and losses at £250 a session could fail to make an impact – as the average spend is £93 and only 8 per cent of punters play for more than half an hour.
One bookmaker manager was surprisingly candid in his opinion:
No one wants to see more any dependence on FOBTs – they are horrendous. They're the worst thing that's ever happened to the betting industry, either customers or staff. Since these machines came in, the industry has totally changed.
They are there for hours like zombies spending all their money. People who bet on the horses or the dogs are stoical if they lose, it's entertainment.
People who play these machines have a totally different mentality. Comparing it to crack cocaine is exactly right.
I've covered the FOBT issue in two previous articles:
Labour proposal to allow councils to ban the FOBTs
Labour parliamentary debate to curb the FOBTs
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